$5 Challenge promotes agricultural products from New Mexico

New Mexico Department of Agriculture press release

Do you have a favorite New Mexico salsa, wine or enchilada? Do you stock up on chili, beef, onions or New Mexico cheese? Maybe you like snacking on New Mexico pistachios, pecans, chili-infused chocolate, or peanut crunches. If so, this is your chance to complete the $5 challenge and raise the agriculture of New Mexico, while possibly earning some unique loot.

The New Mexico Department of Agriculture is launching its 2022 $5 Challenge campaign to support the state’s agriculture industry, including ranchers, farmers, processors, greenhouses and agritourism. The campaign encourages New Mexicans and visitors to increase their spending by $5 a week on locally grown and made goods in an effort to strengthen the state’s economy, while supporting the agriculture industry.

“Supporting local produce is as simple as buying plants and herbs at a New Mexico nursery or browsing your local farmers market for local produce,” said the New Mexico Secretary of Agriculture. Mexico, Jeff Witte. “You may already have a New Mexico product in your pantry or fridge, which you can simply take a picture of and enter it into the $5 Challenge contest for a chance to win some exciting prizes. It’s a win-win opportunity for everyone.

The general public competition – which runs from May 31 to July 5 – is open to residents of all 50 US states, the District of Columbia and US territories who are at least 18 years old. Simply take a picture of the New Mexico item you purchased or the item you already own and upload it to NM5Dollar.com. Each person and email address is limited to one entry per week. Two winners will be drawn each week. Prizes include New Mexico Wine Festival tickets, New Mexico Beer Enthusiast membership and New Mexico Brewers Guild “Drink Local Beer” shirt, New Mexico Chile Association fresh chili box, kits New Mexico Beef Council Grilling Board and NEW MEXICO – Taste the Tradition Gift Baskets and New Mexico Department of Agriculture Engraved Cutting Boards.

New Mexico Wine executive director Christopher Goblet said the $5 challenge is an engaging and affordable way for local businesses and value-added producers to leverage the media power of a larger campaign.

“In 2020, the New Mexico wine industry embraced the concept of the $5 challenge and incorporated a fun promotional element that positioned the program as a ‘stimulus fund’ for the local economy,” said Goblet. “The partnership with NMDA has generated the sale of 400 additional bottles of wine in one month. At an average cost of $20, the program had an additional impact of $8,000 amid the pandemic, which was a welcome addition to any company’s bottom line.

To search for local products by members of the NEW MEXICO–Taste the Tradition and NEW MEXICO–Grown with Tradition Logo Program, visit the Website ElevateNMag.com.

The $5 Challenge campaign also includes a contest for retailers. From May 31 through July 5, retail stores that sell New Mexico agricultural products can submit up to four photos of a single display featuring New Mexico grown or made produce for a chance to win prizes. weekly. Entries can be submitted online at NM5Dollar.com/5-challenge-retailers. Each retail store is allowed one entry per week for a total of five entries over the five-week contest. Entries will be judged by a panel of members of the NEW MEXICO–Taste the Tradition/NEW MEXICO–Grown with Tradition Logo Program.

Prizes for retail stores include a New Mexico Chilean Commission chili roaster, 20 hours of free in-store demonstration, and the opportunity to be featured in the NEW MEXICO–Taste the Tradition cooking demonstration video series for consumers. social media.

Visit NM5Dollar.com and NM5Dollar.com/5-challenge-retailers to read the contest rules in their entirety.

Find us on :
NMDA website: NMDeptAg.nmsu.edu
Facebook, Twitter and Instagram: @NMDeptAg
YouTube: NMDept Ag
LinkedIn: New Mexico Department of Agriculture

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