Ally kicks off Financial Literacy Month with IRL experiences to keep lessons valid


“Too many people don’t understand how money works, what puts them behind,” said Ali summerville, Head of Business Administration and Head of Corporate Citizenship at Ally. “We can’t just sit back and watch this happen. At Ally, we believe that interactive experiences that engage and immerse people, even very young children, in the concepts of personal finance can make all the difference. The key is to combine financial education with an approach that is fun, understandable, and ultimately more likely to be absorbed. ”

Ally’s range of new immersive initiatives include:

Adventures in Money with augmented reality experience: The second in the Ally’s Adventures with Money children’s book series, “Emma and the Cosmo Phone,” offers smart money lessons for kids in an imaginative way. To bring children into the story through play, an augmented reality component turns a pop-up piggy bank into an interactive world featuring characters from the book. To receive a copy of the book and accompanying AR piece, parents and educators can visit

Takeover of CAMP retail store: Ally and CAMP will team up to close all five CAMP retail stores throughout the day on April 24 to let the children run the show. Children will learn the value of hard work while practicing the fundamental pillars of money: spending, saving and giving. The day before, quadruple Olympic swimming medalist and 15 times medalist at the World Championships Simone Manuel will conduct a virtual reading of “Emma and the Cosmo Phone” that parents, teachers and facilitators can use as a resource. Manuel, the first black woman to win an individual Olympic gold medal in swimming, is well known for her inspirational message on the importance of representation and inclusion. For more information, visit

Ally Stock Market Investment Challenge: Working with BetterInvesting, the Thurgood Marshall College Fund, and the Association of Latino Professionals for America (ALPFA), Ally Invest will help black and Hispanic students learn how to navigate the stock market with the launch of the Ally Investing Challenge. Kick off April 20, students will participate in an online simulation of global financial markets provided by the SIFMA Foundation to test their investment skills. In addition, experts from Ally Invest and BetterInvesting will share stock market courses with students for five weeks. The program will culminate with each of the students winning funded trading accounts at Ally Invest Securities (FINRA member /SIPC) to start developing their future.

Each of these programs advances Ally’s strategy, revealed last fall, of taking a different approach to improving financial literacy rates.

“We’ve learned from a multitude of mainstream campaigns and programs over the years that games, competitions, and other highly interactive and immersive experiences really work to attract people and keep them engaged for longer periods of time,” he said. declared Andrea Brimmer, Marketing and Public Relations Director at Ally. “We want to apply this important consumer information to improve the financial learning process. During their lifetime, people work very hard for their money. We want to do whatever we can to help them figure out how to make their money work. for them.”

1 FINRA Foundation for Investor Education. “The State of the Financial Capability of the United States: The 2018 National Financial Capability Study. (June 2019)


ALPFA (Association of Latino Professionals For America) was the first national Latino professional association in United States, established in Los Angeles in 1972. Throughout our 49 year history, we have experienced steady growth and demonstrated consistent value. ALPFA continues to build on its proud heritage with one mission: to empower and develop Latino men and women as leaders of character for the nation, in all sectors of the global economy. In addition to networking and professional leadership development opportunities, our members have access to 50,000 paid summer internships through hundreds of Fortune 1000 partner companies. We aspire to be the business partner of choice for companies looking to hire and develop Latino talent. Web page:

About CAMP

CAMP is a retail media company that creates fun and meaningful experiences for families around the world – every day. One-stop destination for shopping, activities and editorial content, CAMP creates experiences that combine play and product in their stores and online. Camp has a mix of toys, books, gifts, games, and clothing from brands you love and its own private label. Designed to engage and inspire, CAMP exists to help families answer the question, “What do we do today?” Launched in December 2018, CAMP has 5 retail outlets in new York, Texas and Connecticut and an online destination for families. For more information, please visit

About BetterInvesting

BetterInvesting ™, a national 501 (c) (3) nonprofit investment education organization, has empowered everyday Americans since 1951. Also known as the National Association of Investors ™ (NAIC®) , we have helped over 5 million people. living environments learn to improve their financial future. BetterInvesting provides unbiased, in-depth investment education and powerful online equity analysis tools to build successful investors throughout their lifetimes. BetterInvesting staff, along with a community of dedicated volunteers across America, teach the organization’s principles and proven methodology to individuals and investment clubs. For more information on BetterInvesting, please visit

About the Thurgood Marshall College Fund (TMCF)

Established in 1987, the Thurgood Marshall College Fund (TMCF) is the largest organization in the country exclusively representing the Black College community. TMCF member schools include historically black publicly supported colleges and universities and predominantly black institutions, enrolling nearly 80% of all students attending black colleges and universities. Through scholarships, capacity building and research initiatives, innovative programs and strategic partnerships, TMCF is a vital resource in the PK-12 and higher education space. The organization is also the source of top employers looking for top talent for competitive internships and good jobs.

TMCF is a 501 (c) (3) tax-exempt charity. For more information on TMCF, visit:

About the SIFMA Foundation

The SIFMA Foundation is dedicated to promoting knowledge and understanding of financial markets for people from all walks of life, with a focus on young people. Drawing on the involvement and expertise of educators and the financial sector, the SIFMA Foundation offers financial education programs and tools that enhance economic opportunities in communities and improve individuals’ access to market benefits. global. Notable Foundation programs include The Stock Market Game, the InvestWrite® national essay competition, the Capitol Hill Challengeand Invest It Forward®. The SIFMA Foundation has helped over 20 million students prepare financially for life, reaching 600,000 young people each year, including 300,000 girls and over 250,000 young people from underserved communities.

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company with $ 182.2 billion assets from December 31, 2020. As a customer-centric company with passionate customer service and innovative financial solutions, we relentlessly focus on “Getting it Right” and being a trusted financial services provider to our consumer, business and corporate clients. We are one of the nation’s largest full-service auto finance operations, providing a wide range of financial services and insurance products to auto dealers and consumers. Our award-winning online banking (Allied bank, Member FDIC and Equal Housing Lender) offers mortgages, personal loans and a variety of deposits and other banking products, including savings accounts, money market and checks, certificates of deposit (CDs) and individual retirement accounts (IRA). In addition, we offer securities brokerage and investment advisory services through Ally Invest. Our strong corporate finance business provides capital to equity promoters and mid-market companies.

For more information and disclosures about Ally, visit

For more images on Ally, please visit


Brenda Rios
[email protected]

SOURCE Ally Financial

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