Brazil’s Buy Now Pay Later Commodity Gross Value Expected to Hit $36.3 Billion by 2028 – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Brazil Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics – Q3 2022 Update” report has been added to from ResearchAndMarkets.com offer.

According to the publisher, BNPL payments in the country are expected to increase by 59.0% on an annual basis to reach $6,885.6 million in 2022.

Companies cited

  • Cleo

  • ADDI

  • DiniePay

  • Sezzle

  • truepay

The medium to long-term growth story of the BNPL industry in Brazil remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, registering a CAGR of 31.9% during 2022-2028. BNPL’s gross merchandise value in the country will increase from US$4,331.8 million in 2021 to US$36,234.5 million by 2028.

In the payments ecosystem, the installment payment method Buy Now Pay Later (BNPL) is gaining momentum among fintechs with cardless and underbanked customers. In Brazil, consumers often use their credit instruments to pay for purchases in instalments. According to a report by the Credit Protection Service, credit cards are one of the most popular payment instruments, with 52 million users using this method of payment. Familiarity with credit instruments among Brazilian consumers has led to the growing adoption of BNPL products in recent years.

In addition, the lack of formal jobs and high rent costs, among other factors, have restricted Brazilian consumers’ access to credit. Currently, 34 million Brazilians are underbanked, according to the Credit Protection Service. It also represents a large target market that BNPL’s domestic and global businesses seek to tap into. In recent years, although initially available on digital platforms, BNPL is now also available for transactions in physical stores integrated with this payment system. Several Fintech companies and neo-banks, such as ADDI and Nubank, offer the payment method in Brazil.

While deferred payment accounts for a share of retail sales in many countries, BNPL remains an innovative concept in Latin America’s largest market. However, the clear and obvious benefits for customers and store owners, such as higher purchasing power and increased conversion rates, show BNPL’s significant potential in Brazil. Therefore, the publisher expects the market to experience strong growth over the next three to four years in Brazil.

Companies are adopting a B2B model focused on business users in Brazil

In addition to focusing more and more on consumers, companies are also adopting a B2B model focused on business users in Brazil. Domestic and global players have recently expanded into the BNPL B2B space in the country.

The global pandemic outbreak has accelerated digitalization among retailers, and many retailers are turning to online channels. These players, including Letsbank and Sezzle, therefore act as a sales accelerator for small and medium-sized businesses in the country.

Innovative startups raise funding rounds to further expand operations and drive growth

As the BNPL industry in Brazil is poised for strong growth over the next three to four years, startups are raising funding rounds to further accelerate their expansion plans and drive growth in the world. largest market in Latin America.

As the market continues to grow and become more mature, the publisher expects more companies to raise funding rounds over the next three to four years to expand operations and drive growth in the country. . Additionally, with companies looking to expand their regional footprint in Latin America, more investment is expected to flow into the Brazilian BNPL landscape.

Scope

This report provides an in-depth, data-driven analysis of the Buy Now, Pay Later industry in Brazil. Below is a summary of the main market segments:

Brazil BNPL Market Size and Spending Pattern

  • Gross Commodity Value Trend Analysis

  • Analysis of trends in the average value per transaction

  • Trading volume trend analysis

Brazil Buy Now Pay Later Operational KPIs

  • Revenue from buy-it-now and pay-later, 2019 – 2028

  • Buy Now Pay Later Share by Revenue Segments

  • Buy Now Pay Later Merchant Commission, 2019 – 2028

  • Buy now, pay later, missed payment fee revenue, 2019 – 2028

  • Buy Now Pay Later Pay Now and Other Revenues, 2019 – 2028

  • Accounts Buy Now Pay Later, 2019 – 2028

  • Buy Now Pay Bad Debt Later, 2019 – 2028

Brazil Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

  • online channel

  • POS channel

Brazil Buy Now, Pay Later in Retail: Market Size and Forecast

  • Gross Commodity Value Trend Analysis

  • Analysis of trends in the average value per transaction

  • Trading volume trend analysis

Brazil Buy Now, Pay Later in Home Improvement: Market Size and Forecast

  • Gross Commodity Value Trend Analysis

  • Analysis of trends in the average value per transaction

  • Trading volume trend analysis

Brazil Buy Now, Pay Later in Leisure and Entertainment: Market Size and Forecast

  • Gross Commodity Value Trend Analysis

  • Analysis of trends in the average value per transaction

  • Trading volume trend analysis

Brazil Buy Now, Pay Later in Healthcare and Wellbeing: Market Size and Forecast

  • Gross Commodity Value Trend Analysis

  • Analysis of trends in the average value per transaction

  • Trading volume trend analysis

Brazil Buy Now Pay Later in Other: Market Size and Forecast

  • Gross Commodity Value Trend Analysis

  • Analysis of trends in the average value per transaction

  • Trading volume trend analysis

Brazil Buy Now Pay Later Analysis by Consumer Attitude and Behavior

  • Buy now, pay later Increased sales by product category

  • Buy now Pay later Split spend by age group

  • Buy now, pay later Share of gross merchandise by revenue

  • Buy now, pay later Share of gross value of goods by gender

  • Buy Now Pay Later Rationale for Adoption Gross Goods Value Analysis

For more information on this report, visit https://www.researchandmarkets.com/r/kf4g0f

Comments are closed.