Financial Apps: Branch Personal Finance App Launches Hindi Version

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NEW DELHI: India’s Leading Personal Finance App – Branch opens doors to more Indian consumers with the launch of the Hindi version of the app. The launch is part of Branch’s initiative to make financial freedom accessible to half a billion underserved Indian consumers.

With over 23 million downloads, 4 million customers and 20 million loans processed, Branch International has disbursed over $ 600 million to date. The company said in a statement that the Hindi version of the app will affect Tier 2 and Tier 3 cities in the global lending and banking space.

“Our deliberate efforts to launch our app in Hindi will help a majority of Hindi-speaking consumers have a better and less intimidating experience and, most importantly, gain access to capital,” said Sucheta Mahapatra, branch general manager.

“At Branch, we serve the financial needs of the average Indian consumer. Language is becoming a barrier for users who want to access funds in this digital economy first,” she added. Branch will use the information from its Hindi app to expand its services to several other vernaculars in the coming quarters.

“The majority of this Hindi speaking audience is not salaried, does not belong to Level 1 and is not fully served by existing solutions in the market,” the company said.

NEW DELHI: India’s Leading Personal Finance App – Branch opens doors to more Indian consumers with the launch of the Hindi version of the app. The launch is part of Branch’s initiative to make financial freedom accessible to half a billion underserved Indian consumers.

With over 23 million downloads, 4 million customers and 20 million loans processed, Branch International has disbursed over $ 600 million to date. The company said in a statement that the Hindi version of the app will target Tier 2 and 3 cities in the global lending and banking space.

“Our deliberate effort to launch our app in Hindi will help a majority of Hindi-speaking consumers have a better and less intimidating experience and, most importantly, access capital,” said Sucheta Mahapatra, Managing Director of Branch.

“At Branch, we serve the financial needs of the average Indian consumer. Language is becoming a barrier for users who want to access funds in this digital economy first,” she added. Branch will use information from its Hindi app to expand its services to several other vernaculars in the coming quarters.

“The majority of this Hindi speaking audience is self-employed, non-Tier-1 and not fully served by existing market solutions,” the company said.



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