GoDaddy Registry Agrees to Acquire .Club, .Design, and Minds + Machines TLDs to Provide More Choice and Value in Numeric Name Options


SCOTTSDALE, Arizona., April 7, 2021 / PRNewswire / – GoDaddy Registry, one of the world’s largest domain registry providers, today announced the acquisition of the .club and .design domain extensions, as well as 28 domain extensions (and certain other assets commercial) owned and operated by Minds + Machines Group Limited (MMX). GoDaddy Registry, a wholly-owned subsidiary of GoDaddy Inc (NYSE: GDDY), was also awarded the contracts to help manage the generic .basketball and .rugby domain extensions, as well as the Ally Financial branded .ally domain.

“GoDaddy Registry is committed to making more meaningful and memorable domain extensions available to all registrars, so their customers can find the perfect domain names for their business, brand or big idea.” , said the vice president and general manager of GoDaddy Registry, Nicolai bezsonoff. “The three acquisitions uniquely support our growth strategy by expanding our portfolio of generic, geo-targeted and vertically oriented top-level domains.”

  • .Club is one of the most popular generic domains, used every day by hundreds of thousands of businesses, groups, clubs and associations around the world. .Club is the perfect domain for the social world we live in, bringing people and clients together to share common interests and build passionate communities online and offline.
  • .Design is the premier domain extension for professional and aspiring designers, from web and UX design to interior design and other design disciplines. Already used by many of the world’s leading design departments, brands and studios, .design is the preferred area of ​​the global design community.
  • The MMX portfolio of 28 globally relevant descriptive domain extensions will ensure that anyone looking for that “right” domain name will find it. There are location-based domain names that customers can use to align with major cities, such as .miami, .boston, and .bayern; and there are versatile domains related to lifestyle, business, and niche – like .vip, .fashion, .yoga, and .cooking – that provide customers with meaningful and memorable domain branding options.

The terms of the .club and .design offers were not disclosed. GoDaddy Registry Acquires Relevant MMX Assets For $ 120 million (subject to customary adjustments). The completion of each of the acquisitions is subject to the satisfaction or waiver of certain conditions precedent and, in the case of the MMX transaction, the approval of MMX shareholders and the consent of certain geographic and commercial partners and licensors. .

In addition to these acquisitions, GoDaddy Registry was recently selected by ROAR’s management team to support the market launch of .basketball and .rugby. Ally Financial, a leading digital financial services company, also recently selected GoDaddy Registry to support its branded top-level domain; .ally. GoDaddy Registry is excited to partner with these new customers and support their success.

Upon closing of the acquisitions, GoDaddy Registry will own, manage or operate more than 240 top-level domain extensions, with more than 14 million domain names under management.

For more information on the GoDaddy Registry, please visit:

About the GoDaddy Registry

GoDaddy Registry is one of the world’s largest domain registry providers. We operate top-level domains on behalf of sovereign nations, municipal governments, global brands and other domain registries. With over two decades of industry leadership, we serve as a registry operator for industry-leading TLDs such as .co, .us, .biz, and .nyc – and manage backend registry technology for hundreds of other.

Source: GoDaddy Inc.

SOURCE GoDaddy Inc.

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