Kuaishou International Launches #EndOfYear Campaign Encouraging Users to Share 2021 Personalized Video Review and Greet 2022


  • Popular Kuaishou International apps Kwai and SnackVideo, along with Meta, launch campaign for users to say goodbye # Bye2021 and greet the New Year with # Hi2022, creating personalized videos that can be shared for the first time on platforms.

  • Kwai users can present their review and daily life as a video and share them more freely on Kwai, SnackVideo and Meta platforms with their friends and family.

  • The campaign is available in multiple languages, including English, Turkish, Arabic, Bahasa, Pakistani, Spanish and Portuguese, for users to participate in creating and sharing their own video preview of 2021 in the language they know.

BEIJING, December 24, 2021 / PRNewswire / – As 2021 draws to a close, Kuaishou International (Kwai and SnackVideo) will launch a #EndofYear (EOY) campaign in cooperation with Meta (formerly Facebook), allowing users to make personalized reviews in the form of video and share it on Meta with their friends and relatives.

To celebrate the start of 2022, Kwai has planned a big party to celebrate the New Year and both app users and Meta users can join this campaign. The event will last 22 days from December 22 to January 4, giving users the opportunity to look at 2021 and envision the coming new year. Users will also be invited to add # Hi2022 and use creative special effects to salute 2022, and the most viewed designers will win the title of “Trending Star” with awards.

Kwai has prepared different ways for users to participate in the EOY party! To help users create their personalized reviews, Kwai can automatically create a video based on the videos they’ve posted in the past year. Kwai also provides users with a video template which allows users to upload videos from their local album to design their “Yearly Highlights Memories” according to their own preferences. Additionally, EOY videos will be posted to Kwai and shared with Meta simultaneously.

The campaign is available in multiple languages, including English, Turkish, Arabic, Bahasa, Pakistani, Spanish, and Portuguese, for users to participate in creating and sharing content in the language they want. ‘they know.

About Kwai

Kwai is a short video app developed by Kuaishou Technology, a technology company focused on developing content sharing platforms where creating, distributing and discovering content is fast and easy, as well as inclusive and diverse. Its technology provides users with a highly personalized experience and encourages members of all communities to create and discover dynamic value content. More information at www.kwai.com and @kwai_latam.

Kwai is available on the App Store and on Google Play.

About SnackVideo

SnackVideo is a social platform that focuses on sharing short videos that give users the opportunity to express their style and creativity through the creation and sharing of short videos. SnackVideo offers a variety of videos and live broadcasts. Users can make their own video content more interesting, fun and magical, and upload and share their original videos using the in-app editor. The editor built into the SnackVideo app includes effects, filters, music, and more that help users be as creative as they want. The SnackVideo app is easy to use and allows users to enjoy a wide variety of interesting content, from comedy and fashion to pets and games – and everything in between.

SOURCE Kuaishou technology



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