Loop Media, Inc. Enters Integration with SpringServe to Power Advertising on Video-Centric DOOH Channels
Digital Out Of Home (“DOOH”) Music Streaming Leader Uses SpringServe’s Ad Server to Strengthen Its Programmatic-First Approach
GLENDALE, Calif., April 06, 2022 (GLOBE NEWSWIRE) — via NewMediaWire – Loop Media, Inc., a leading multi-channel streaming platform that provides curated music videos and branded entertainment channels for businesses and consumers, announced today that it has selected SpringServe as one of its ad servers.
SpringServe’s ad serving technology will enable Loop Media to maximize the value of advertising inventory and deliver a superior advertising experience to consumers. SpringServe’s platform incorporates features such as frequency throttling, competitive separation, ad volume, and creative size targeting for optimal DOOH viewing. The SpringServe platform also enables real-time campaign performance and optimization measurement.
“We strive to partner with companies that have the same appetite for innovation and growth as we do, and SpringServe embodies that driver,” said Bob Gruters, chief revenue officer at Loop Media, Inc. “The platform SpringServe video helps our programmatic monetization at scale while supporting the unique viewing experience requirements needed in OOH environments.”
Joe Hirsch, Managing Director of SpringServe, and now a member of Magnite, said, “If you think about the viewer’s point of view watching video-centric DOOH and CTV content, you’ll see that it’s all about experiences similar and our platform meets the needs of both. environments. Loop is revolutionizing the DOOH space and we’re excited to work with them to enable seamless ad delivery, improved measurement and monetization. »
About Loop Media, Inc.
Loop Media, Inc. (“Loop Media”) (OTC: LPTV) is a leading multi-channel streaming platform that provides curated music videos and branded entertainment channels for businesses and consumers. Through its exclusive “Loop Player” for businesses and its interactive mobile and television applications for consumers, Loop Media is the only company in the United States authorized to deliver music videos directly to consumers and out-of-home sites (“OOH “).
Loop Media’s digital video content reaches thousands of consumers in OOH locations, including bars/restaurants, office buildings and retail, as well as millions of consumers in the United States, Canada and America Latin America through its apps for iOS, Android, and Huawei, as well as in their homes on Connected TVs and Smart TVs and in 400,000 hotel rooms at more than 1,300 hotels across the United States and at their local gas stations across the GSTV terminals. These TV platforms include Amazon Fire TV, Android TV, AT&T TV, Hisense, JVC, LG, Philips, Roku, Sharp, Sony, Toshiba, VIZIO and the free ad-supported TV platforms TIVO+, Plex, DistroTV and GSTV.
Loop is powered by one of the largest and largest libraries which includes music videos, movie trailers and live music performances. Loop Media’s non-music channels span a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s consumer apps allow users to create their own playlists, or “loops,” and share them live with interactive watch parties. Loop Media’s streaming services generate revenue from advertising, sponsorships, in-app marketing and branded content from ad-supported free-to-air television (“FAST”) and subscription offerings.
Download the Loop Media app by searching for “Loop Media” on your Smart TV’s app store or by opening loop.tv/app on your mobile device. To learn more about Loop Media’s products and apps, visit us online at Loop.tv
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Safe Harbor Statement and Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not therein, Loop Media’s ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media’s ability to develop talent and attract future talent, the success of strategic actions Loop Media takes and the impact of strategic transactions. Forward-looking statements give our current expectations, opinions, beliefs or forecasts regarding future events and performance. A statement identified by the use of forward-looking words, including “will”, “may”, “expect”, “project”, “anticipate”, “plan”, “believe”, “estimate”, “should and certain of the other foregoing statements may be considered forward-looking statements. Although Loop Media believes that the expectations reflected in these forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future business and results to differ materially from those suggested or described in this press release. . Investors are cautioned that forward-looking statements are not guarantees of future performance and that actual results or developments may differ materially from those projected. The forward-looking statements contained in this press release are made as of the date hereof. Loop Media undertakes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties who are not paid by Loop Media. Loop Media’s SEC filings are available at www.sec.gov.
SpringServe, now part of Magnite, is the leading independent TV ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization, and automation solutions that make video ad serving smarter across all devices. Recognized by leading publishers and advanced television distributors, its platform offers control, transparency and analysis to increase advertising performance and media sales revenue. For more information, visit http://www.springserve.com.
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