Mashreq Bank announces esports partnership with Galaxy Racer to empower gamers and content creators
Mashreq, a private bank in the United Arab Emirates, and Galaxy Racer (GXR) have announced their new partnership. The year-long collaboration will see Mashreq and Galaxy Racer create a series of engaging content and launch gaming tournaments. Mashreq will also feature on all Galaxy Racer team jerseys.
The collaboration will help achieve Mashreq’s overarching goal of creating exciting new ways to speak to the next generation through digital-first initiatives in the gaming and esports industry.
The partnership will focus on inclusivity and fairness, empowering gamers as well as content creators from diverse and underrepresented backgrounds who hope to break into the competitive gaming scene. For the first time in the Middle East, the Galaxy Racer and Mashreq collaboration will see the launch of a Content Creator Series, which will support 10 of the region’s top content creators.
Galaxy Racer and Mashreq will also host community tournaments for all players, as well as the First Neo NXT Championship with Rocket League, an online competition with the potential to reach 91 million active players across the region. Registration for the championship opened on June 30 and will last until July 14. Qualifying will start on July 22, with the finals scheduled for the same day. The winner will be announced at the end of July.
Mashreq, one of the leading financial institutions in the UAE, is shaping the future of financial services through convenience, innovation and trust, while providing a seamless experience for customers. Founded in 1967, Mashreq has differentiated itself by introducing new concepts to the market and launching unique products and services, making it one of the most successful banks in the region, voted by its customers over the past five last decades. The bank enjoys a growing footprint across the Middle East, including dominance in markets such as the United Arab Emirates, Egypt, with international offices in financial capitals around the world.
Founded in 2019, Galaxy Racer has an existing global footprint of over 500 million subscribers, over 100 content creators – including YouTube content creator Noor Stars – and over 2.5 billion monthly views. Having cemented its position as one of the biggest names in esports, gaming and lifestyle across the Middle East and North Africa, Southeast Asia, South Asia and Europe, the organization recently expanded into North America with a new headquarters in Los Angeles.
Galaxy Racer Founder and CEO Paul Roy said, “I am delighted to announce our partnership with Mashreq Bank, especially as this is the first of its kind in the country. By combining our shared values and beliefs to nurture the next generation of gaming talent and content creators, we believe we can create fun and engaging content and activations for our ever-growing community.
Mashreq Group CEO Ahmed Abdelaal said, “Esports is seeing incredible growth in the Middle East, helping propel the region’s gaming industry into the multi-billion dollar industry it is. become today. Our innovative, digitally-focused Neo NXT proposition targeting SMART teens (12-18) resonates with the gaming community, positioned for the connected, internet-savvy generation to fit their on-the-go lifestyle. We are excited to partner with Galaxy Racer to further develop the esports industry in the region.