New research from Alkami highlights the importance of modernizing digital customer engagement
PLANO, TX, January 26, 2022 /PRNewswire/ — Alkami Technology Inc. (Nasdaq: ALKT) (“Alkami”), a cloud-based leader digital banking solutions supplier for banks and credit unions in the United States, announced the publication of its new research report, “Digital Banking Market Pulse: The Influence of Big Tech on Digital Banking.”
Alkami conducted primary research with 795 US consumers in June 2021 to better understand the influence of Big Tech on the digital banking experience. End consumers were well represented in several types of FIs, including megabanks, neobanks, and regional and community credit unions and of all generations, from Gen Z to baby boomers.
“Today’s consumers expect the advanced digital experience provided by Big Tech, and that expectation extends to all digital aspects of their lives, including everyday banking transactions,” said Allison Cerra, Marketing Director, Alkami. “To keep pace and stay competitive, FIs must recognize what customers and members want most, and take advantage of modern technologies. digital banking platforms to achieve these goals.”
Research highlights presented in the new report include:
- Users expect digital experiences aligned with what Big Tech can deliver. Nearly 40% of consumers agree that the “bank” of the future will be first and foremost a technology company.
- When it comes to digital banking, the generational gap is closing. Baby boomers are more likely to prefer an engaging, ever-changing, relevant and multi-functional digital banking experience than any other generation. They’re also just as likely as Gen Z to want it to be self-reliant.
- Tomorrow’s technology is today’s competition. Nearly a third of consumers say they would switch from their primary FI to one of the leading technology or fintech brands.
To ensure continued relevance in the face of Big Tech influence, regional and community FIs must accelerate technology adoption. Cerra said, “To help financial institutions in their quest to elevate the digital banking experience and stand out from the crowd, organizations that provide FIs with digital banking platforms must also seize the opportunity by ensuring modern and flexible offerings. .
To learn more about how FIs can better leverage data and digital technologies to connect with customers and meet modern service expectations, To download the full white paper.
Alkami Technology, Inc. is a leading provider of cloud-based digital banking solutions for financial institutions in United States that empowers customers to grow with confidence, adapt quickly, and build thriving digital communities. The Alkami platform is the digital banking and anti-fraud platform of choice for over 280 financial institutions. Alkami’s investments have resulted in a premium platform that has allowed it to replace older, larger and better-funded incumbents and deliver world-class experiences to customers that reflect their individual digital strategies.
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SOURCEAlkami Technology, Inc.