Revolut attributes 186% user growth to app localization in 31 new markets
LONDON, UK / ACCESSWIRE / June 11, 2021 / Revolut, the global fintech giant, has grown to 15 million users in 31 countries, adding 5 million in the past 12 months, thanks to a concerted effort to localize the app for 31 new markets and more.
Launched in 2015, growing to over 15 million users in just six years demonstrates incredible success in terms of growth, to which the app credits its concerted efforts to expand rapidly into new markets.
Access to new markets is unlocked through the localization of the app, making it available to residents in their native language and in line with local culture and standards. To ensure systematic localization of the application, Revolut uses Lokalise translation and localization management software in collaboration with its translation agency, RWS. The partnership helped evolve Revolut to a time when they were just a team of 20, making it possible for the language to be deployed rapidly – the prerequisite for growth.
The automated pipeline that we were able to create around Lokalise is quite impressive – it requires very little intervention from the human management of the project, and it gives us direct lines of collaboration with our translation and localization partners – Moravia and Transperfect. While we’ve been using Lokalise for quite a while, what has changed is the size of our team and the way we interact with them. The flexibility of the tool allows us to leverage all relationships with everyone in the localization pipeline, and has helped increase the speed of deployment into new markets.
Revolut’s growth journey began with Europe, targeting fragmented and diverse cultures. From there it has expanded to 5 additional markets around the world, most recently in the United States and Japan, with more in the pipeline including countries in Central and South America, Asia, then from India.
The localization process promotes inclusiveness and accessibility to banking technology, not only in terms of democratizing access to other nationalities, but also by increasing accessibility to different generations, who may not be within reach. comfortable with an English interface. This goes hand in hand with Revolut’s cross-border mentality of democratizing cross-border payments, currency exchange, etc. By making the application available to new markets in their own languages, this accessibility is further implemented.
Kiran Wylie, Senior Communications Manager at Revolut
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We’re building the world’s first truly global financial superapplication. In 2015, Revolut was launched in the UK and offers money transfer and exchange services. Today, 15 million customers worldwide use dozens of innovative Revolut products to complete more than 100 million transactions per month.
On our personal and business accounts, we help clients improve their financial health, give them more control, and seamlessly connect people across the world.
Lokalise is a fully remote startup, founded by Nick Ustinov and Petr Antropov in 2017. The product is cloud-based software that streamlines the translation and localization process and collaboration between developers, designers, translators and chefs project, also serving as the sole source of truth for copying and translations. APIs, SDKs, and plug-and-play connectors automate data entry from prototyping platforms to the live end product. In three years, it has grown to over 100 employees, with thousands of clients from over 80 countries, ranging from startups to Fortune500 companies.
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