Taboola News combats risk of people learning from untrusted sources on social media, on track to drive half a billion visits to publishers on the open web in 2022, surpassing $50 million in revenue

Taboola, Inc.

Taboola News Achieves Strong Market Penetration in APAC and LATAM;
Taboola News includes wallpaper, minus one, notification and browser integrations on OEMs

NEW YORK, Aug. 31, 2022 (GLOBE NEWSWIRE) — Taboola (Nasdaq: TBLA), a global leader in recommendations for the open web, helping people discover what they might like, today announced rapid growth and a new innovation for its Taboola News offering, which is expected to exceed $50 million in revenue for Taboola in 2022.

Taboola News integrates content recommendations from Taboola’s extensive network of publishers with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications and browser apps. Taboola News’ latest offering brings editorial recommendations, beautifully curated via wallpaper experiences, to lock screens on mobile devices. The product is now available in more than 80 markets around the world.

Studies show consumers are spending more time learning and reading through mobile devices, and much of the time spent on mobile today is spent on social media. Mobile social apps have become a place many consumers turn to learn more about important topics related to politics, health and local news, despite the substantial risks of misleading and false information:

  • In March 2022 analysisNewsguard found that within 40 minutes of creating a TikTok account, users were presented with false and misleading content about the war in Ukraine.

  • In a 2021 analysisNewsguard found that within 35 minutes of opening an account, 8 out of 9 children under the age of 18 were exposed to misinformation about Covid-19.

  • More than 60% of videos containing harmful misinformation were viewed by users on TikTok before being deleted, in the first quarter of 2022, according to TikTok.

Taboola News continues to provide people with trusted news sources to access. It gives consumers direct access to a curated list of the world’s top publishers where they can learn about local news, sports, entertainment, politics, health and more. Exclusively for Taboola Partners, users are sent to these publisher sites to read the articles that interest them most, and the offer is driving more than half a billion visits to the open web in 2022.

The latest introduction brings Taboola News to mobile device wallpapers, giving device makers the ability to deliver recommendations directly to their lock screens. This gives mobile users access to premium content from their favorite publishers, paired with engaging, high-resolution images that refresh on their device’s lock screen throughout the day. For device manufacturers, this touchpoint provides a channel to engage and add value to users in the dozens of times a day they wake up their mobile device.

“The vast majority of consumers receive information through their mobile and Taboola News is now at the heart of that experience,” said Adam Singolda, CEO and Founder of Taboola. “I am concerned about a future where our children will learn about science, healthcare and politics on TikTok, and I believe our mission is essential in ensuring that high-quality editorial content thrives and provides the compass that our future generations need. need. I’m excited to be part of its important journey with our OEM and publisher partners and friends, making the open web strong and available to billions of people. This is our mission, and Taboola News is a fundamental part of it, as publishers seek to attract new, loyal audiences. »

About Taboola
Taboola powers recommendations for the open web, helping people discover things they might like.

The company’s AI-powered platform is used by digital properties, including websites, mobile devices and apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the world’s top digital properties including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

Over 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, generating over 1 million monthly transactions each month. Major brands such as Walmart, Macy’s, Wayfair, Skechers and eBay are among the main customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may make certain statements in this communication that are not historical facts and relate to analyzes or other information based on forecasts or future results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect”, “estimate”, “project”, “budget”, “expect”, “anticipate”, “intend”, “plan”, “may”, “shall” , “could”, “should”, “believes”, “predicts”, “potential”, “continues” and similar expressions are intended to identify such forward-looking statements, but are not the exclusive means to identify such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in these forward-looking statements, including the risks set forth under “Risk Factors” in our statement. form registration. F-4 and our other filings with the SEC. The Company cautions readers not to place undue reliance on forward-looking statements, which speak only as of the date made. The Company neither undertakes nor accepts any obligation or undertaking to issue updates or revisions to any forward-looking statement to reflect any change in its expectations or any change in events, conditions or circumstances about which any such statement is made. based.

CONTACT: Contact Dave Struzzi Dave.s@taboola.com

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