The Media Trust drives accuracy in real-time ad quality management with Ad Sentry

New creative gallery tool allows digital publishers to block specific ads with sensitive and unwanted content

MCLEAN, Virginia, August 17, 2022–(BUSINESS WIRE)–The Media Trust, the global leader in consumer digital trust and security solutions for media publishers, AdTech and enterprise brands, has enhanced the solution’s precision blocking capabilities real-time ads quality Media Filter with creative gallery Ad Sentinel. The tool allows digital publishers to block specific display and video ads containing sensitive or unwanted content, providing great efficiency in content mitigation and protection against ads that spoil the consumer experience.

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Ad Sentry, from The Media Trust, displays potentially problematic creatives in over 40 sensitive content categories and allows publishers to prevent them from appearing on websites and apps with a single click. For more information, visit (Graphic: Business Wire)

The Creative Gallery features a simple dashboard highlighting ad creatives in over 40 sensitive and regulated content categories, including Adult, Alcohol, Crypto, Gambling, Marijuana, Politics and more. Instead of blocking entire ad sectors and missing out on revenue opportunities, Ad Sentry’s click-to-block feature allows publishers to identify problematic creatives that don’t meet their content or quality standards.

An easy-to-use tool, Ad Sentry allows publishers to view creatives in their ecosystem/digital inventory and select specific creatives to add to a custom blocklist, which blocks them from appearing on selected domains and apps in time. real. Even better, when an unwanted ad is paused, Media Filter allows publishers to call back a request partner for a replacement ad or enter a custom code to ensure the impression is still monetized. The Ad Sentry block list can be easily managed in Media Filter’s intuitive setup screen.

“To keep revenue channels flowing, publishers need ad quality and security tools that perform with precision,” said Chris Olson, CEO of The Media Trust. “Like how Media Filter’s malware blocklists ensure publishers only block malicious ads, Ad Sentry allows publishers to block specific ads with inappropriate or unwanted content, protecting consumers and making it easier revenue optimization.

Ad Sentry’s Creative Gallery is powered by The Media Trust’s proprietary ad categorization system, used by leading AdTech digital advertising platforms to flag potentially problematic and regulated ad content at scale. The Media Trust relies on artificial intelligence and object character recognition (OCR) to find sensitive and regulated advertising content in more than 40 local categories, a list that continues to grow based on the needs of industry.

In addition to Ad Sentry, Media Filter has expanded support for several new native partners, significantly expanding the solution’s coverage of this demand channel. Publishers will be able to block or be notified of malware, scams, sensitive ad content, heavy ads, custom domains, etc., from their native partners. Violation attribution for request sources can be quickly found in the very detailed reporting dashboard.

The Media Trust has also introduced an advanced media filtering API for streamlined reporting that can be easily linked to a variety of internal stack systems. Publishers and ad platforms can now ingest a variety of data, including blocks and notifications on malware, sensitive content, heavy ads, and more, directly into their own dashboards.

Learn more about Ad Sentry’s granular blocking of sensitive advertising content here.

About The Media Trust: The Media Trust protects consumers and the wider digital ecosystem from harmful and unwanted activity. Leveraging a physical presence in over 100 countries and 550 locations, our digital security platform acts as your audience to drive and resolve issues that exploit your customers, lead to data breaches, violate regulations, hinder revenue and tarnish your brand. Protecting customer experience on websites/mobile apps will help you better monetize and manage your digital assets.

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Kris Crawford
Phone: 703-869-4851

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