Uplive and Paula Abdul Collaborate at White Party Palm Springs

Over 30,000 people participated in person while thousands more engaged virtually via Uplive’s live streaming platform

PALM SPRINGS, Calif., May 7, 2022 /PRNewswire/ — Asian Innovations Group (AIG) youplive, a global leader in video social entertainment, is proud to present White Party Global Palm Springs, an annual multi-day music festival and the largest party on the American LGBTQ party circuit. This Year’s Headliner, Legendary Pop Star and Grammy Award Winner Paula Abdul, delivered a stunning performance, showcasing some of her #1 hits and world-class choreography. The event was streamed live exclusively on Uplive. By expanding the audience beyond the 30,000 participants in Palm Springs to hundreds of thousands of viewers around the world, Uplive celebrated the LGBTQ community worldwide.

Uplive to White Party Global as exclusive live streaming partner.

The event took place on Sunday May 1in an outdoor stage built in front of the Palm Springs Congress Palace. It was the first in-person White Party Palm Springs since the start of the COVID-19 pandemic, and also the first since the death of the founder and face of White Party Global, jeffrey sanckerwho first kicked off the event in 1990. Over the years, the party has featured iconic performances from some of the biggest names in the music industry, including Lady Gaga, Jennifer Lopez, Ariana Grande.

In addition to Abdul, Uplive provided exclusive streaming coverage of DJ sets and live performances from Raye, Netta and Karina Kay. Participants in Palm Springs had the opportunity to visit the Uplive stand, decorated with Uplive banners and a beautiful Ferris wheel, to download the application, receive free gifts and commemorate the event with photos in a spectacular setting. By downloading the app, participants were also entered for a chance to win great prizes, including a 3-night stay at the Hilton Palm Springs.

Uplive enables social video hosts to broadcast worldwide, share their talents and connect in real time with users around the world. It has over 300 million registered users in over 150 regions, making it the world’s leading independent video social entertainment platform. Uplive empowers users of all backgrounds and identities to express themselves authentically and offers users the opportunity to earn money in a real boost for the creator economy.

Photos and a more detailed recap of the event can be found on the White Party Palm Springs website or @whitepartypalmsprings on Instagram.

About Uplive

AIG’s Uplive is a video social platform that allows video social hosts to broadcast globally, livestream their talents, and connect in real time with users around the world. It has over 300 million registered users in over 150 regions, making it the world’s leading independent video social entertainment platform.

About Asia Innovations Group

Asia Innovations Group (AIG) is a leading live social enterprise with over 500 million registered users spanning over 150 regions worldwide. It has built a comprehensive and diverse portfolio as it seeks to fulfill its mission to enrich the lives of people around the world through innovative and enjoyable live social products that foster meaningful human connection. AIG’s portfolio includes leading apps such as Uplive, the global live video platform, CuteU and Lamour, leading dating apps in global emerging markets, as well as other live social apps based on voice and games. It includes operations in eighteen offices around the world that provide deep local market knowledge in all major emerging markets. Combined with cutting-edge technology and a scalable global infrastructure, AIG delivers the most exciting social product experiences to users in emerging markets.



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SOURCE Asia Innovations Group

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