The economic upheaval continues, drawing attention to big annual discount events from big retail rivals Amazon and Walmart. Among members of their respective membership programs, PYMNTS has observed patterns that show clear consumer preferences around each.
The first-ever Walmart+ weekend ran from June 2-5, while Amazon Prime Day runs from July 12-13 this year. To get a better idea of how members are using these programs, PYMNTS surveyed nearly 2,900 consumers in June, including 1,047 Walmart+ subscribers and 2,055 Amazon Prime subscribers of which 668 respondents participated in Walmart+ Weekend in June, and 730 participated in Amazon Prime Day in 2021. .
The following data points give an idea of how Walmart+ members shopped during Walmart+ weekend compared to their Prime Day 2021 purchases to find the strengths of these deals.
Get the report: Walmart+ weekend: Prime Rival or trip to the grocery store?
- Forty-three percent of Walmart+ members signed up to take advantage of same-day grocery delivery, while just 13% of Prime members did the same.
With gasoline prices high and same-day delivery a good way for consumers to shift gasoline spending to retailers, prices have brushed off the pandemic as a top consumer concern this year, with people making purchases on basic necessities, especially groceries, where Walmart holds a drive.
As the study states, “Inflation and fear of recession are forcing consumers to tighten their wallets and seek bargains. Walmart+ members focus more than their Prime counterparts on grocery shopping and gas tank filling necessities. PYMNTS found that 43% of Walmart+ members signed up to take advantage of same-day grocery delivery, while only 13% of Prime members did the same. Another 20% of Walmart+ members cited gas discounts as a motivator — a perk not offered by Prime.
- Fifty-seven percent of Walmart+ subscribers who shopped during the June flagship event purchased groceries, compared to 24% of Prime members who did so on Prime Day 2021.
Walmart’s lead in groceries continues to be its bright spot as Amazon wins in most other categories over its big-box competitor. We saw it in the Walmart+ weekend sale.
“Walmart’s function as an online grocery store was further highlighted during Walmart+ Weekend, as 57% of Walmart+ subscribers who shopped at the program’s flagship event in June bought groceries, compared to just 24% of Prime members who did so during Prime Day. 2021,” the report said. “This indicates that the biggest impact of Walmart + Weekend has been in getting members to stock up on groceries ahead of time, pre-funding essential expenses that were already in their budgets to qualify for discounts.”
Download the report: Walmart+ weekend: Prime Rival or trip to the grocery store?
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