Wearable maker Whoop to hire 50 people in Dublin expansion


The company, which is backed by golfer Rory McIlroy, secured a new $ 200 million investment last month to help it grow internationally.

Fitness tracker company Whoop expands its presence in Dublin with the creation of 50 new roles.

The movement follows a F series round table in August, led by SoftBank, which raised $ 200 million and valued the Boston-based company at $ 3.6 billion.

Whoop currently employs seven people in Dublin in the areas of marketing and member services, having established its first European office in the city. earlier this year.

The company has not yet specified the areas in which it plans to hire, but said it will increase its workforce in “several business functions” and fill 50 new positions by the end of 2022. That is advertising currently for a Marketing Manager position in Ireland.

Whoop’s investment in Dublin is supported by IDA Ireland.

State agency CEO Martin Shanahan said Whoop’s presence will add to the group of sports and wellness tech companies in Ireland.

“This decision by Whoop to set up its first international hub in Dublin, despite competition from other European sites, is a strong endorsement of our talented workforce and our attractive business environment for fast growing companies”, he added.

Company co-founder and CEO Will Ahmed hinted Irish weather that a further expansion to Dublin could follow. “We will continue to grow rapidly. I think the 50 jobs advertised now will only be for the next 12 months, but we’ll continue from there.

“We looked at a number of cities and found Dublin to be the one with the best access to technological talent and therefore will allow us to expand internationally quickly. “

The company’s presence in Dublin is currently headed by International Marketing Director Briain Curtin. Before joining Whoop in March, Curtin spent 10 months as a growth manager at Revolut and over four years at Fitbit.

He said Whoop had “ambitious expansion plans for international markets” over the next few years.

Whoop does not have a large market share as competitors in the fitness tracker market like Fitbit, but is used by famous athletes in a range of sports. Munster rugby player Conor Murray uses the company’s devices, and golfer Rory McIlroy is both an investor in the company and a user of Whoop Tapes.

The company was founded in 2012 and earlier this month released its Oops 4.0 tracker, equipped with new innovative high energy density batteries from Sila Nanotechnologies. The device is not purchased by customers, but is part of a monthly subscription service that also includes app updates, coaching features and more.

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